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Cartoons
 Cartoons attract children, and most of us maintain our nostalgia for Donald Duck and Mickey Mouse long after we’ve started to drink wine. It would seem a natural for wine companies to introduce Mickey Mouse Merlot and Charlie Brown Chardonnay but the wine industry’s code of ethics naturally prohibits promoting wine to minors, so that’s out.
Cartoon animals may serve the same function. They appeal to younger buyers, and those who treasure their youth. Many of these same people regard animal brands as a refreshing alternative to the perceived stuffiness that pervades much of wine culture.
 There’s JackaRoo, Four Emus, Crocodile Rock and The Little Penguin from Australia, and Fat Cat and Monkey Bay from New Zealand (a land that has no monkeys). American companies, too, have their share of creatures, including Papio with its own monkeys, Three Blind Moose, King Fish and HMS Rex Goliath, which was named after a 47-pound sideshow rooster. "It’s hard to believe the cuteness of the animals is not significant," notes Karen MacNeil, wine expert and chair of the wine department at the Culinary Institute of America’s Rudd Center for Professional Wine Studies. "It helps create that first purchase."
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